How we define a Unique visitor

For the purposes of the visitor limits on Onyx plans, we define a 'unique visitor' as one unique IP/User-Agent combination per day. See below for some practical examples:

Example 1

A visitor to an Onyx site visits their site several times a day, on the same internet connection and device each time. This would count as one visit per day.

Example 2

A visitor to an Onyx site visits the site several times a day, on the same internet connection, but using both their mobile and desktop PC. This would count as two visits per day.

Example 3

A visitor to an Onyx site visits the site several times a day, on the same internet connection, but using several different internet connections. This would count as one visit per connection being used.

This logic also works for bots, so if GoogleBot indexes the site, for example, it'll only count as one visit even if their crawler visits every page on your site.

A note regarding comparisons

Just a quick note to bear in mind that our statistics may not match up to those of external tools such as Google Analytics. Different statistics tools use different ways of counting visits (e.g. Google Analytics excludes bots), so they're not directly comparable.


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